Selasa, 10 Mei 2011

Sofa-Shaped Popcorn Bags Sell Sofas



Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium before. Very nice.