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Kamis, 09 Desember 2010
BMW Puts Its Logo On The Back of Eyelids
Putting the phenomenon of closed-eye visualizations to profitable use, the Dutch ad team for BMW flashed the car maker's logo in a darkened movie theater and then asked the audience to close their eyes to discover a bright BMW-shaped spot -- also known as retinal noise -- on the back of their eyelids. Note that "CEV noise will not disappear if observed continuously over a period of time".
-- via Denver Egotist