Kamis, 30 September 2010

Custom Branded Dollar Bills To Aid Economy


This artist has estimated the ROI of the media buy that would involve printing custom US dollar bills and created some spec work: "The average 100 USD Note is circulating for 7.4 years, it changes hands on average 3x per week, so each ad on a 100 USD note is seen by more then 1000 persons." The U.S. prints 38 million bills a day. Sell the space for a buck each -- for a Franklin, that will be $1 CPM over each bill's lifetime -- and add $14 billion a year to the ailing economy.

Hey, if it works for the U.S. Postal Service that allows branded stamps, why not for the Bureau of Engraving and Printing?