"You’ve seen this number before: an average American consumer today is exposed to — or “bombarded by”, or 'inundated with' — 5,000 advertising messages a day. This number finds its way into slide decks, it peppers newspaper articles, and it is quoted in academic papers.
You probably used it at least once. I know I did. Only today, I realized I had no idea where this number was coming from."
See what we found out back in 2007, as well as a response from Yankelovich's J. Walker Smith.
Enjoy August reruns of some of our most popular articles while the editorial team (of one) takes a long-overdue break away from all things digital.