What I Learned From An Experiment in Spreadability

Just published some data and analysis behind the Jerzify Yourself site that Hill Holliday built back in January as an experiment in "spreadable design" and that got picked up by celeb publications and got passed around rather nicely. Lots of interesting stuff:  the effect of celebrity tweets, the speed of link propagation in Twitter and Facebook, different levels of "spreadfulness" we saw on different sites -- all right here.