Rabu, 07 Juli 2010

Idea: Augmenting Printed Pages With Digital Comments


SFWeekly unearthed the pitch deck (pdf) by Mekanism to Fast Company that lead to the magazine's widely discussed Influence Project.

It's always a voyeur fun to look at others' pitches, and there's a lot to see in Mekanism's deck (although not as much as in that Arnell's logo doc for Pepsi). I really like the idea of using smartphones to augment printed pages with digital comments: "When a reader sees something comment worthy, they lift their phone, tap the spot on the page that they want to comment on, enter their comment, and upload it. Of course, they would also be able to see other people’s comments as well."