Senin, 29 Maret 2010

Book: How To Design Marketing Games



Just got a note about the newly published Game-Based Marketing (on Amazon for around $16), a guide to designing loyalty programs and other game-like marketing programs based on the understanding of gamers' typologies and psychology.  Very much look forward to my copy; can't believe it hasn't been written sooner. And if this book sounds like fun to you, check out an excerpt from a book that covers some of the same ground.

Update [March 2011] - I've read the book and posted a review.