Rabu, 31 Maret 2010

A/B Testing Creative for Panhandling

A few years ago, I posted about a business student whose internship project was to increase daily revenue of a panhandler through adjusting the emotional pitch of the cardboard sign. In the same spirit of responsible citizenship, Daily Conversions blog decided to do a split test on another pandhandler's banner. Results? "This experiment improved this man's earnings by over 100% over several days."

An important finding: holding your cup up doesn't do anything for your conversions.
-- via