Google: Ad Zappers Are Good for Advertising

A couple of years ago, I wrote a post about how Adblock Plus and the proliferation of other similar technologies wasn't such a bad news for the ad business in the long term: "It’s a case of advertising Darwinism, with the fittest ads surviving at the expense of the most annoying."

Just came across this recent and similar comment by a Googler made about the Adblock Plus extension on Chrome: "There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won't want to block ads. People will find them actually useful."