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Jumat, 13 November 2009
Esquire AR Issue Hits Newstands
The December issue of Esquire with the augmentedly realistic Robert Downey Jr. on the cover has finally arrived to our news store. Too bad I can't see anything since the AR download (?) requires a PC with a stand-alone graphics card. Maybe they should've given those away in addition to webcams.
I still have a bunch of copies of their eInk issue from last year, although the screens have long ran out of power. If you watch the intro video, you'll see that the copy behind their chief editor is dead, too.
That Entertainment Weekly with video inserts? Still over $60 on eBay, and there are only one or two copies at a time for sale.
Update (Nov 16): So, I got home and tried the AR thing again, mostly because I hadn't seen a print ad with an AR component before, and Esquire has one for Lexus.
The ad has a cool part where it shows off how some kind of radar works, and turns your camera to "infrared" and activates face tracking.
That download file is 68Mb zipped. Would love to know the "engagement" stats one day.
And yes, AR is the new Second Life (+part II)