Senin, 26 Oktober 2009

What We Know About Ad Skipping



I've posted a lot about ad skipping in the past here on AdLab, and now we've compiled a lot of different ad avoidance stats on Hill Holliday's blog, plus a bunch of old ads that promote products that help people skip ads (irony alert!). Above: an ad for Mazda that was designed for  people who liked to record their shows on VCRs and fast-forwarded through the commercial breaks.