Senin, 05 Oktober 2009

Google Wave and Advertising



Google Wave is too pristine: a couple of mentions of advertising among largely unrelated public waves, hardly a single search result for "branding". But despair not, we've got you covered with plenty of illustrated ideas on how to bake ads into this hot new medium.

I really hope Wave takes off; we are way overdue for some innovation in email (that's how I see it, as the next generation of email). But I also see how it can easily remain a marginalized medium akin to newsreaders, or become a 5-9 tool like Outlook with its calendar, to-do lists and other features that only are rarely used after you've checked out for the day.