White Doors for Domino's as Pizza Landmarks

In a brilliant outdoor campaign, Domino's pizza in the Netherlands installed white doors featuring delivery phone number and equipped with doorbells for the delivery people to ring.

It's a great idea not only because of the conversation value the campaign creates, but also because of how it unbinds the delivery address from a typical pizza destination -- a home or an office; something taxi cab companies could use as well. It also establishes the brand as a public space landmark.

-- Indie Amsterdam via Springwise