SRS Labs, a company whose sound tech lives in many familiar devices, is bringing us something that will kill the volume difference between commercials and regular programming. The tech is called TruVolume and will come packaged in stand-alone gadgets that go between the TV set and the cable box, and as part of third-party devices (it already lives in some Samsung and Vizio TVs). Other companies working in this direction are Audyssey and Dolby.
Radio Advertising Eliminator would mute the ads altogether.
Details in WSJ, DVICE, and Sound & Vision (via).