Senin, 03 Agustus 2009

Beware Trolls on Air

If the Chevy example seems too dated for your cutting-edge PowerPoint deck, here's a fresh one to illustrate the flip side of engaging people in unmoderated live content production. The teaser Tap and Take microsite for a Samsung product (camera?) asks people to guess what the whole thing is about by typing in suggestions that are posted in real time to the site, and they do.