Selasa, 14 April 2009

Thinking Laterally About Targeting

"Softcore porn franchise Girls Gone Wild is claiming record sales after one of its ubiquitous basic cable ads accidentally aired during a live telecast of the Good Friday service at the Vatican.

GGW CEO Joe Francis says he received a record spike in sales.

'We may have tapped into a whole new market,' Francis said. 'It seems that many of the same people interested in the Pope’s message are also interested in ours.'"

- THR

"Lateral thinking is about reasoning that is not immediately obvious and about ideas that may not be obtainable by using only traditional step-by-step logic." (wiki)