Senin, 06 April 2009

Taco Bell Sign Falls, Kills Woman


More on the question of how coverage of news -- in this case, tragic news -- only tangentially related to a brand influences public perception of that brand.

North Platte Bulletin (4/4/09): "A Chambers Nebraska woman was killed Friday afternoon in North Platte after a 75-foot Taco Bell sign fell on top of the pickup she and her husband were in."

Speaking of tangentially related, here's another angle on brands, news and fans (source):