Minggu, 05 April 2009

Newspapers Learn to Linkbait

To chime in on that "Google is amoral" piece in the Guardian that shot up to the top of Techmeme today: if all newspapers master the art of linkbait like Mr. Porter, then maybe they won't have to "give its content free to the search engine in order to survive."

Man, it takes serious copywriting talent to produce a line like this: "Google is in the final analysis a parasite that creates nothing, merely offering little aggregation, lists and the ordering of information."

Is Mr. Porter a fan of Mr. Keen?