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Selasa, 10 Februari 2009
The Science Behind New Pepsi Logo
"Establishment of a gravitational pull to shift from a “transactional” experience to an “invitational” expression."
On my knees marveling in awe at the Pepsi brand document (pdf, back-up) attributed to Arnell Group. Genius, spoof or not (and I hear not), and entirely worth the $1 million and five-month wait.
-- source, via
Update [Feb 11 '09] -- This video posted a few months ago on YouTube references some of the geometry stuff from the document: