Selasa, 10 Februari 2009

The Science Behind New Pepsi Logo

"Establishment of a gravitational pull to shift from a “transactional” experience to an “invitational” expression."

On my knees marveling in awe at the Pepsi brand document (pdf, back-up) attributed to Arnell Group. Genius, spoof or not (and I hear not), and entirely worth the $1 million and five-month wait.

-- source, via

Update [Feb 11 '09] -- This video posted a few months ago on YouTube references some of the geometry stuff from the document: