A Box of Free Matter

Matter is a box of free samples sent to the willing, but much better executed than, say, this experience.  Love the idea of book samplers -- first chapters that look like the real thing, with covers and everything.  The project was powered by an idea that will only get stronger with time: "I've long believed that printed matter will gain new value in a digital world as everyone begins to crave the more physical / tactile / emotional nature of printed stuff" (source).  Reminds me of the Gum Magazine, that used to come packed with a bunch of stuff you could touch and play with.