"Welcome to the new WhiteHouse.gov. I'm Macon Phillips, the Director of New Media for the White House and one of the people who will be contributing to the blog." A new feeling -- to have someone at the White House one "friend" button away at LinkedIn, Facebook, or Twitter. Also, looks like you can't measure real influence by the number of Twitter followers or other virtual friends after all. As Steve Jobs says, real artists ship.
On a tangentially related topic, love Trident's timely John Biden's Teeth.