Morton Salt Girl Tattoo

Why? (Also, a bloodier "during" picture, and icon's history.) And it's not like it's an isolated incident -- here's more, more, and more. Or, say, Campbell Soup? Also, assorted food tats on Flickr and here, and Rachel Ray, too. Wtf?

Update [Feb 11 '09] - One of the Morton Salt tat owners speaks up (in comments to this post):
"i got the morton's salt girl tattoo because it was used by one of my favorite bands, jawbreaker, with the tagline "when it pains, it roars." i wouldn't normally get a brand logo tattoo."

A few days ago: "Invisible" Black Light Tattoos