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Senin, 05 Januari 2009
Advertising in Recession, 2009 Edition
A pretty presentation from the sales department at The Economist about why marketers should be increasing their budgets during a recession instead of doing otherwise. No arguments we haven't really seen before, but very well laid out.
Perhaps media publishers should get together and put out a deck of generic slides agency folks could use in their own client meetings. Until then, there's this $99 white paper from AdAge.
- via a link left in a comment
Diposting oleh Blog di 10.01