Advertising in Recession, 2009 Edition

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View SlideShare presentation or Upload your own. (tags: branding recession)

A pretty presentation from the sales department at The Economist about why marketers should be increasing their budgets during a recession instead of doing otherwise. No arguments we haven't really seen before, but very well laid out.

Perhaps media publishers should get together and put out a deck of generic slides agency folks could use in their own client meetings. Until then, there's this $99 white paper from AdAge.

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